I have been watching Microsoft's moves in the last couple of years and nothing that I see tells me we are heading in the right direction. Does that mean it is going down? Not anytime soon. It is going through what IBM went through in the last couple of decades with and it would take a good few years before a major re-structuring happens like in IBM. Here is why...
Part of this echoes with what is bopping about in my little head right now: we are lavishing so much of our efforts on pleasing the IT departments of the Fortune 500 that Microsoft is fading more and more in the mind of everyday consumers. Our brand is losing vibrancy. Not recognition. Just vibrancy.
Homework: what's your 30 second elevator speech regarding what you work on?
Another post by lushootseed that brings a wry grin to my face: Ashcroft working for Microsoft? Sometime in the past half year politically correct speak has trickled its way down through management and it's quite the fun show: "Hey, did you know you're in Bug Hell-I-mean-Jail?" Or, "Could you please send me your status for this week's War Team-I-mean-Team Status Meeting?"
There's this great little wince at the "I-mean" part and you can almost visualize the ^H's issuing out from their mind.
But then my grin fades and I realize someone on the payroll is actually putting time and effort into correcting terms that have been since long before I joined Microsoft. Most of the people I used to work with would have quickly called BS on this and went merrily about using the traditional terms. What's scary is that we were told to use the new terms and *bang* everyone did. What the hell?