The dog-pile of the week is Mr. Scoble's open letter to BillG and other bemused folks enjoying detailing the Rorschach-like reactions to the post. I totally missed this little part the first time I read through it (colorization / bold mine):
1) Start a weblog. NOW. Get the person who runs the team to start a blog. NOW. Or fire him/her. I'm serious. Make it as cool as the King Kong blog. Put EVERYTHING up on that blog. Videotape every meeting. Every design session. Write something every day.
Fire folks? Boyakasha!
Hey, if it gets people out of the company I'm for this blog-most-coolly-or-walk litmus test whole-hearted! Two thumbs up.
Anyway, going back to a meta-level on Scoble's original post: his point resonates a lot with me with-respect-to:
- Microsoft is not cool and
- The Microsoft brand, while well known, doesn't mean much to most folks.
We might have touched upon coolness during the internet boom. But we've faded and you just have to believe that this is not missed upon by the analysts. I certainly don't blame our cool-deficit to the lack of black mock turtle-necks around campus... I blame it on the leadership's decision to gravitate towards what they think is easy money: IT.
You can tell me day and night that, new feature-wise, we're licking the boots of the IT department because "that's where the money is" and for some reason people walking around on the street with money in their pocket don't matter because they don't make relevant decisions. B and S. All this IT licking hasn't raised our stock from the dead. The dog and pony shows we put on for analysts are yawn-fests.
To invigorate Microsoft's stock and the view of Microsoft by the analysts, we need an injection of "Oh, I got to get me one of those!" by the everyday consumer. Buzz. I don't know if it's a music player, a phone, another device, or suh-weet software.
We can't just be a technology dial tone.